I let them wear shoes that they find around the house, even if they aren't exactly masculine shoes:
I let them carry around food at times, especially for a quick snack when I don't want to deal with the high chairs. (And it's not always something as healthy as broccoli, but they do love broccoli, and I had to get a picture :P)
I don't stress out if they throw a fit in the grocery store (simultaneously). Okay I stress a little because I think other parents are judging me. And I'm afraid someone is going to hurt themselves. But when it is close to nap time, and the kids are hungry, I don't feel it is the kids' fault at all. That is how they show over-tiredness and hunger at this age.